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Sep. 19, 2017
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Create. Promote. Protect Your Brand

MidJersey Chamber of Commerce hosts panel discussion

Courtesy photos - Panelists include, from left to right, Jeffrey Barnhart, president & CEO, Creative Marketing Alliance, Kenneth Hitchner, manager of public relations and social media, Creative Marketing Alliance, Lydia Rios, director of marketing & sponsorships, Trenton Thunder, Richard A. Catalina, attorney (intellectual property/internet), Szaferman Lakind, Lionel J. Frank, partner (commercial law/intellectual property) Szaferman Lakind

The MIDJersey Chamber of Commerce and a panel of area business leaders will discuss ways to promote and protect one of your companyís greatest assets.

Topics will include:

- Expert Panel: What is a Brand?

- Protecting Your Most Valuable Asset

- Brand Equity, Imagery and Personality

- Copyright vs. Registration vs. Trademark

- A Unique Value Proposition

- Competitive research

- Promotional strategy

- Legal implications

- Digital Marketing

- Social Media

- Reputation Management

- Intellectual Property

- Ask the Experts

Panelists scheduled for this event include:Jeffrey Barnhart, president & CEO, Creative Marketing Alliance

Kenneth Hitchner, manager of public relations and social media, Creative Marketing Alliance

Lydia Rios, director of marketing & sponsorships, Trenton Thunder

Richard A. Catalina, attorney (intellectual property/internet), Szaferman Lakind

Lionel J. Frank, partner (commercial law/intellectual property) Szaferman Lakind

The event, scheduled from 8 a.m. to 10 a.m. on Wednesday, September 30, will include breakfast, a panel discussion about various aspects of branding, as well as a Q-and-A session. The cost is $25 for MIDJersey Chamber members and $35 for non-members.

The event will be held at the New Jersey Hospital Associationís Conference and Event Center, 760 Alexander Road in Princeton.

Attendees will learn how to make their brand stand out. Register today while seats remain.

Please visit www.MIDJerseyChamber.org. For questions, contact Orsola Andersen at 609-689-9960 x21.


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